Over at Fermentation: The Daily Wine Blog, Tom Wark brings up a good question regarding blogs and their publishing frequency. “Is one post per week too much to ask?”

This topic, in all seriousness is near to my heart and if you’re a regular reader of this blog, you may recall why.

Like many of you, I read a lot. Blogs, magazines, newspapers and other wine content are part of my daily regimen and often times I find it soothing to happen upon one that is less frequent but more unique in its focus or style. To draw a parallel, I love wine but I do prefer to enjoy quality bottles less often than drinking mediocre juice daily.

However, I do agree with Tom that posting once per week (on avg. mind you) helps unlock any potential, Fermented Thoughts included. Potential itself refers to the existence of possibility or capability for development. But, with potential it’s important to note that things may also develop into something worse if not done correctly. Posting for the sake of frequency (or eligibility for awards) is a waste of potential. Too often I find that many a blogger survives primarily on “re-blogging”, where one simply reads and regurgitates another’s well thought posts. This too is a waste…

At Fermented Thoughts, a concerted effort has been made to increase posts but, not at the cost of quality or unique content. As I see it, the potential of this blog is not just to introduce and review wines but also to entertain, educate and even possibly inspire.

To that end, in addition to regular in-depth reviews, I started “live-casting” or “live-posting” when applicable, where photos are posted of tastings, travel, key events and associated wine-lifestyle items as they happen – live, with short descriptions. These offer “sips” of information and a view into areas of the world and wine that many find fun and entertaining. These live posts serve to keep your (my readers) thirst satiated until the next in-depth post is written…

In the end, I’m humbled by my readers and their expressions of enjoyment. To me, it’s simply about being yourself and putting quality content out there whether it’s a little or a lot.